One of the most annoying problems with content and making videos comes pretty quickly for those truly trying to build a Business With content. Now to be clear if you are solo person making 1-3 videos and posting them to one or 2 platforms this wont effect you. But if you are like myself and others and you are posting 3-6+ times a day across multiple platforms this is what will drive you insane. Its the Actual posting of the videos. Yup...i said it. POSTING. It pains me to say that truthfully...
about 2 months ago • 2 min read
I have been thinking a lot about this lately. You see for the last 10 years the content itself was the product. You needed a fancy camera. You needed to know how to edit. You needed to manually type out the subtitles :) Heck you used to have to drive to the Apple store and buy a box that said Final Cut Pro and it cost $600 bucks. Now before you get mad hear me out. This is what I call a higher barrier of entry. In most cases the h igher barrier of entry the better the reward for doing the...
about 2 months ago • 1 min read
I feel like I wake up every morning and start over... The views from yesterday are gone. The sales from yesterday are gone. The motivation from yesterday is gone. And my personal favorite... My bank account feels like it's back at zero too. Now inherently I know this is all bullshit but I cant help but feel every day I start the marathon a mile behind. Truth be told I have felt this way for 10 years. So naturally knowing i feel like this is why I obsess so much about optimization of my...
about 2 months ago • 1 min read
Since starting to post short form content 5 years I have seen a fundamental huge shift in content as a whole... You see before short form content people actually made videos for fun. They enjoyed the creative process enough to where they would subject themselves to being the weird person. Because the reality is 10 years ago you could actually make videos with the intention of being creative and sharing your "Art" with the world. Think early youtube days... The reality was the monetization...
about 2 months ago • 1 min read
When I look at content that gets popular my brain instantly looks at it and goes... Can this scale? Then whether i say yes or know I start breaking down the details. Details being... Does this type of content take a long time to make? Is it expensive to produce? How much time does it take to film? How much time does it take to edit? Can I replicate this style for atleast 100 videos? How much mental load does it take? This is a filter I encourage you to evaluate before you embark on that...
about 2 months ago • 2 min read
Id be lying if I said i did'nt spend alot of nights staring at the fan thinking about content. Its not healthy but its my reality. For 5 years short form content is all I have lived breathed and produced at a scale many have said is impossible to sustain and quite frankly they are probly right. But lately I have been trying to figure out whats next. meaning... What type of content or style or format will reign supreme. So here are my thoughts. 1) The barrier of entry and expectation is on the...
about 2 months ago • 1 min read
I am writing this email to myself but I figured you would benefit from. Naturally, if you create videos for yourself or do it for others, you will hit a wall. Here is the exact moment you know it happens. You can’t come up with ideas to film. You have no willpower to edit. You resort to self sabotaging habits. (Think missing workouts, being withdrawn, eating a lot, eating nothing, or even things like wanting to hang out and drink alcohol.) Ignoring clients, ignoring your friends, putting off...
2 months ago • 2 min read
This morning Chanler my daughter was asking me about making videos… She has been making videos for an app called coverstar (it’s like a TikTok for kids). I asked her how many videos she’s made so far? She told me 17… So I asked her what she knows about making videos just from listening to me talk to people… She said to make a video a everyday. So I asked her has she been doing that? She said no. I said well what’s stopping you from doing that. She gave me a cute blank stare lol. I said you...
over 1 year ago • 1 min read
Hey guys I'm building a new studio so you can come here & film. We will have the studio built by April 6th & to kick things off I decided to host a workshop where I will share how my team & I make make viral videos How we come up with topics How we set up to film (Cameras, lighting, sets & outfits) And how we direct the clients Directing is the MISSING PIECE that every content agency struggles with We've working with over 40 clients in the fashion, real estate, finance, chewing gum,...
over 2 years ago • 1 min read