Id be lying if I said i did'nt spend alot of nights staring at the fan thinking about content.

Its not healthy but its my reality.

For 5 years short form content is all I have lived breathed and produced at a scale many have said is impossible to sustain and quite frankly they are probly right.

But lately I have been trying to figure out whats next.

meaning...

What type of content or style or format will reign supreme.

So here are my thoughts.

1) The barrier of entry and expectation is on the floor.

With the rise of "Yapping" now the norm is simply you talking face to camera on your phone.

This although is awesome as there is zero production costs to scale this type of format it also means anyone and everyone can do it.

I have racked up over 20 million doing just this.

Its also my highest performing ad I have right now.

So with this said I will be doing alot more.

This is why I created "Speed To Post" because right now the more of these you can get out of your head and on the internet the better.

2) Good speakers will prevail.

TO piggy back off #1 if anyone... if everyone is doing something well then the ones that are actually good at speaking will rise to the top.

For me speaking well involves actually knowing your subject matter with utmost confidence and experience while also being able to deliver it in a concise and confident manner.

The only way to get better at this is to simply do more reps.

Hence why I simply follow my speed to post' system and crank these out.

And lastly..

3) There will be a high value in hard to get or do content.

I have always lived by a rule when it comes to creating content...

If it is hard to travel to or get to it will always perform better.

and...

If it hard to get access to or pay for it will perform better.

Think about..

Money and experience is access.

Time investement and commitment is expensive and gives access.

That is why I will be spending more time trying to do things that are hard to do..

Examples of this..

Street interviewing strangers in unique places.

Traveling for different podcasts outside of current areas of expertice.

And also...

Traveling to make content in different and unique places.

Speed to post covers the first 2 here...

But the other 2 come down to travel, creativity, and most likely finances.

Hope this helps.

But when you play the game of content you have to do things to stay ahead.

If you want to get better i would start here.

Talk Soon,

Ryan