My SOP for burnout...


I am writing this email to myself but I figured you would benefit from.

Naturally, if you create videos for yourself or do it for others, you will hit a wall.

Here is the exact moment you know it happens.

  1. You can’t come up with ideas to film.
  2. You have no willpower to edit.
  3. You resort to self sabotaging habits. (Think missing workouts, being withdrawn, eating a lot, eating nothing, or even things like wanting to hang out and drink alcohol.)
  4. Ignoring clients, ignoring your friends, putting off decisions.
  5. And my personal favorite... coming up with a completely new business and starting it.

I know this may be extreme but I deal with all of these things every month and have for years.

So when I find myself experiencing any or all of the things above...

I have kinda given myself an SOP.

Now here is my SOP…

For #1 - No ideas to film

I simply look at what performed the best over the last 30 days and do a daily video that is similar to that.

For #2 - No Will power to edit

If I can not delegate this to a team member or I can not afford to pay someone to do it for me I simply block out 1hr of my time and I tell myself I am just gonna edit the first 10 seconds.

And if I can’t stomach the video after that I either refilm it completely using my speed to post strategy or I call myself a pussy and get it done in 30 min (I never take the full the hour).

For #3 - Self sabotage

I simply remind myself over and over again that this is not healthy and I either go for a weighted vest walk, I go and buy a smoothie, or simply drive myself to the gym.

As for the partying this sometimes gets the best of me but I simply wake up the next day and don’t beat myself up call it self care lol.

For #4

I remind myself I am a professional and I have a job with responsibilities and I simply don’t have the luxury of this.

For #5

I simply look at the one thing right now that is making me the most money and focus on that and either delegate the others or pause till I am feeling refreshed.

No good decisions are made when any of the previous 4 things are happening.

Now I would be an @sshole if I said I never get burnt out.

I mean hell I did every single one of these within the last week.

SO maybe this is helpful maybe it isn’t.

But in the past I had a saying that I lived by.

“I can create myself out of depression.”

I do believe that to be true because it’s the only reason you are reading this today.

So I am gonna make some videos.

If you want an easy way to make videos go here.

Talk Soon,

Ryan

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